Importance of Using Google Google helps in boosting people’s business. It has two free advertising programs that are used for advertising your business. Google Ad Words and Google Ad Sense are the two advertisement programs. AdSense is known as pay per click program. AdSense program the creation of an account, write your add, choose your keywords, set up the budget and enable the campaign. After creating an account Google then displays your ad in search engine as well as on content website related to your keywords. Afterwards the Google will be charging you each time someone clicks on your ad according to the money you agreed to pay per click. As a result your business will thrive. AdSense is the next advertisement program. This feature does not cost any money but instead it pay the content web owners who place the Google Ad Sense code on their websites. You will be given for anyone who visits your site and clicks on the ads.
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Google has been able to help homeless children through Google grant. It is a unique and free advertisement program intended for non-profit organizations or funds that have either been approved. You find that different qualified groups whose missions range from supporting homeless children, animal welfare to literacy use Ad Words as an advertisement platform where they market their organization by the use search engine marketing. The will teams will be asked to provide sample keywords and brief remarks how they will benefit from participating in Google Grants program. You will then wait for the Google Grants committee to select the people to be awarded. With time, as the team develops more grants, will come their way. And this how the homeless children will benefit from it. Google also helps in securing your website. Google will manage to keep your site safe by the use of security measure it has. Hackers will quickly determine if your site is not safe and once they do they will interfere with your business activities. Wipe all the information that might make you vulnerable. You should also disallow Google from indexing sensitive pages. You should also ensure that it was difficult to figure the website you are using. It will be very impossible for the search engine to find you and so will them. Another importance of Google is page ranking. The point of reference when Google is ranking a page is the number of viewers. Large number of viewers will make Google rank you high. This will be healthy for your business as your customer base will be improving gradually.