Internet TV Stations and Advertising Revenue

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There were some very strong structural reasons why advertising was hard to obtain for Internet TV stations, and that this was allowing the free-to-view space to be inhabited by the main channels and broadcasters, who could subsidise their Internet TV operations with revenue from the traditional broadcast channel.

Is there a solution to these issues? Well, if there isn’t one yet, then one can certainly be constructed. Firstly if the tv player software could pull in advertisements from an external source and integrate them smoothly into the schedule stream, and that external source could be an advertising agency or a buying agency, so that the count of the number of times an advertisement played could be independently verified, then that would be a good start.

Secondly, Internet TV station owners could reposition and reframe themselves away from the TV advertising model. What I mean by this is that just because you want TV advertisements, doesn’t mean you buy into the whole TV advertising model and the way TV advertising is bought and sold ie the advertisement is not the whole model.

There is another advertising model that I see as being more appropriate, the press advertising model. Let us suppose for a moment that you are a manufacturer of sealed unit windows, and you have just made a technical break through that means you can produce windows that are lighter, stronger, retain heat better, reflect sunlight better, and more resistant to breaking.

Your market place is the architects, the structural engineers and specifiers, and the construction companies themselves roughly in that order. What you need to do is create an Advertising campaign that generates awareness initially, and follows that up with technical data, and gets some buildings built or refurbished with your windows.

That Press Advertising campaign is going to be based around advertisements in the “trade” press that each key group architects, structural engineers/specifiers, construction companies and builders etc) read because that is the most cost effective route into that audience.

So, as an advertiser, you are “buying” a discrete targeted group purely on the basis of their profession and their role in the total buying process for your product. And that is also what you are selling as a station owner. And that needs to be your pitch to the advertising agency or media buyer (or both), you want video based advertising (and you are happy to be accountable, and you can provide click-throughs to the advertisers web-site) that is relevant to the audience you have on your Internet TV station.

You have an audience that is valuable to specific advertisers. And ideally your monthly viewing audience is larger than that of the relevant trade or specialist press publication. Clearly the tighter and more homogenous your audience, and the tighter and better targeted your programmes, and the more relevant your proposition is, then the more likely you are to get advertising.

And you need to design this into your Internet TV station from the start if you are to have any chance of getting significant levels of advertising revenue. Essentially, you are competing with the trade press, and you can use their advertising rate card to structure yours. So the media buyers and advertising agency planners you would need to talk to are those dealing with Press and/or buying/planning Press campaigns, rather than TV. The third issue I discussed in the previous article was the typical audience size of an Internet TV station, compared with a programme audience on a typical mainstream broadcast TV station -there’s no comparison, your tens of thousands, maybe hundreds of thousand of viewers per month, against several millions for 1 programme on 1 day!

However, it should be apparent that comparing your audience of several tens of thousands of architects (say) a month against the readership of, say, Construction News, is going to be a much better match, you may even have better figures. There is another possibility I want to raise, which is of a family of Internet TV stations, all broadly targeted at 1 group, in much the same way that traditional press publishing companies have families of journals. Take for example an Internet TV station aimed at Vets, that could be allied with Internet TV stations aimed at dog owners, cat owners, horse owners etc etc.

So while Internet TV may be your communication medium, your business model, I believe, should be closer to that of specialist press publishing. Now, when you go on Joost, Blinx, Babelgum and similar internet video content aggregators, and your content is buried along with thousands of hours of all other sorts of video content aimed at God only knows who, its no surprise that these businesses struggle with advertising revenue, and you aren’t likely to get much.

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Satellite TV Providers – DISH Network vs. DIRECTV

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If you are familiar with dishnetwork, when it comes to comparing Satellite TV providers, it is hard to determine which is the best choice between them because both their pricing and programming are very similar, including news channels, sports channels, movie channels, premium channels, foreign channels, etc.

With over 150 channels, the dish network offers a new dimension of entertainment with the best modern technology enabling digital sound and superior picture quality in comparison with cable TV. In the United States, the two major providers are Dish Network and DirecTV, covering the 50 states with slight differences depending on the lower end of the offer spectrum.

In pricing, the basic difference between these Satellite TV providers is minor and both include local channels where available. Dishnetwork rates may vary due to promotions applicable nationwide of in any given state, but also making a pricing difference in accordance to taxes, including extra where applicable.

Dish Network and DirecTV offer adequate parental control over what your kids are watching, but only DirecTV allows you to control your expenses in pay per view channels. Another advantage of the dishnetwork is the convenient Internet service, resulting in cheaper payments while staying connected online.

These Satellite TV providers offer a service beyond any expectations with a great value for your money, however DirecTV has been around since 1994, thus the reason why this company has the largest dishnetwork base in United States. In addition, some leagues and sport channels are only available through DirecTV due to previous exclusive negotiations, making superior their offer when it comes to satisfy sport channels addicts.

However, Dish Network has introduced recently the NHL Center Ice package and the NBA League Pass, broadening its sports coverage. On the other hand, comparing HDTV between Direct TV and Dish Network, this last one offers a better deal, as the dishnetwork is the pioneer in digitalizing sound and picture of the TV programming.

Currently, Dish Network has over 10 million Satellite TV consumers, and is the favorite of people with foreign origin, since they provide a large number of foreign programming and channels covering most languages worldwide, making them a great choice for general audiences, while sports fans always will have the best with DirecTV.

Both providers offer promotional packages, including special programming or discounts on premium channels, but also they offer free satellite TV equipment and installation to encourage subscriptions. Dish Network provides its own equipment, while DirecTV gives you the freedom of purchasing your dishnetwork equipment from them or anywhere else.

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Direct TV Is Cheaper Than Cable While Offering More Channels

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If you greatly enjoy your television but wish you could improve the quality of your viewing experience, now is a great time to think about switching to satellite television. With an ever increasing number of subscribers, Direct TV leads the satellite television market and continually proves its commitment to customer satisfaction by increases in programming and improvements in technology. And, as a thank you to new subscribers, Direct TV offers special promotions to sweeten the already great values in programming packages.

For those of you who still have cable and have been scared that satellite TV will greatly increase their costs or will be too confusing to set up and operate, fear no more. Direct TV is typically cheaper than cable while offering more channels. And satellite television is incredibly easy to use. Once the equipment has been professionally installed, everything is ready for you to sit back and watch your favorite programs. With clear manuals and an intuitive system set-up, you will be comfortable with your new satellite system in no time. In fact, with features such as an on-screen program guide and parental controls that can be set to limit children’s access to unsuitable programming, you will soon wonder how you survived without satellite TV.

With Direct TV you will also have access to the Digital Video Recording system, which will revolutionize your TV viewing. This device allows you to record programs and view them at a more convenient time. You can record a program while watching a separate station or program the device to record every episode of a single show. And everyone from the sports aficionado to the talk-show lover will appreciate the ability to pause and rewind live television.

As High Definition Television (HDTV) comes to the forefront of entertainment technology, the advantages of satellite TV are even more apparent. While cable TV’s bandwidth is limited by the size of its cables, satellite TV has no such limitation. Direct TV provides the highest quality sound and resolution to maximize pleasure from your investment in high definition (HD) equipment. If you want to record your favorit programs, the current DVR (Digital Video Recorder) promotion is not to be missed. And you can be assured that Direct TV will continually stay on the cutting edge of technological updates to provide you with access to the best possible service.

Direct TV’s great technology and equipment all serve as a backdrop to provide you with the highest quality programming. With a variety of programming packages, Direct TV has something to meet everyone’s tastes and budget. Even the basic package has 155 channels, including ESPN, Animal Planet, AMC, MTV and Nickelodeon. If you want more options, the Total Choice Plus package contains 185 channels, and Total Choice Plus has a full 250 channels with loads of movies and sports. Additional adult channels and sports subscriptions are also available. There is even a family package of 40 channels for people who want just a basic selection of great television for the entire family at a low price. And for those of you who love listening to the radio, over 50 XM commercial free stations provide hours of varied musical entertainment with great sound quality.

Direct TV’s tradition of combining quality programming, cutting-edge technology, and great customer service have kept it the top in customer satisfaction. If you want to experience the best in television viewing, you owe it to yourself to check out Direct TV’s package listings and current special promotions and then to switch to the best satellite television provider.

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Durable TV Stands

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TV stands and for that matter audio racks, media storage, speaker stands and almost all components of home theater furniture, are available in wood, steel, and glass. Some are also available in clear or tinted acrylic. When setting up your home theater you need to locate those that are built to last, unless you plan to replace the furniture every couple of years.

For wooden stands, solid wood is the best, though not the only choice, for durable material. Take your pick from hardwoods, softwoods, wood veneer, and engineered woods. Hardwood is premium wood. In hardwood, you have a choice of maple, oak, teak, cherry, mahogany, and ebony. These are generally harder to work, more attractive, and more expensive.

Softwoods include pine, spruce, cedar, redwood, and fir. Though the name might suggest, these are not necessarily softer. All solid wood, whether hardwood or softwood, have a strong decorative appeal in their grain, which looks elegant and can last a lifetime and more. Wood veneer is another popular material for making stands. It looks as good as solid wood, but is much cheaper. It is made up of thin strips of real wood glues to a substrate, which makes it cheaper than solid woods.

Engineered woods are made from mill waste, wood scraps and other materials that would otherwise be discarded as trash. The mill waste and wood scrap is glued and bonded into sheets. These products are environmentally friendly and recycled. They reduce the need for tree cutting and in many ways are better than solid wood because they cost less and do not warp. TV stands made from engineered wood are not as durable as those made from solid wood, but with a little care and upkeep can last for decades.

Metal stands come in aluminum, brass, and stainless steel, which is the predominant material in the market. Unlike the other metals, stainless steel does not rust or tarnish. It takes chrome plating as well as powder coating very well, which means that it is available in a variety of attractive finishes. It can be worked into an overwhelming variety of sleek, creative and innovative designs with ease. A modern stand made of steel goes well with your high-tech audio and video systems, and lasts very long.

Glass is of three types. Regular glass, also known as ‘annealed glass’, shatters into large shards with razor sharp edges, and is not suitable for furniture. Heat-treated or ‘toughened’ glass is much stronger than annealed glass. Glass that is treated with chemicals and heat, known as ‘tempered glass’, is many times stronger than annealed glass. When broken, it forms small cube-like pieces instead of sharp-edged shards, and is therefore much safer than annealed glass. stands, speaker stands, audio stands etc made of tempered glass can last long but need careful handling. You need to be extra careful while cleaning or moving them.

Serenitylivingstores strives to assist people in making informed decisions on furnishing their homes. He writes for http://www.tv-stands-shop.com/, an online shop for TV stands and other furniture.

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DVR’s Represent Leap Forward In TV Entertainment

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If you haven’t been keeping up with newer developments in TV technology, then you may be surprised by some of the things that have come about lately. After all, the bulky old fashioned cathode ray tube TV sets have been replaced by LCD displays, plasma screens, and DLP projectors. The VCR has been replaced by the DVD player, and the DVD player will soon be replaced by high def DVD players!

Perhaps one of the most revolutionary new developments in TV entertainment technology has come in the form of the DVR. DVR stands for Digital Video Recorder, and is essentially a computer that’s been specially adapted to record TV shows off of the incoming TV signal and play them back at a later time. In that sense, the Digital Video Recorder replaces the recording feature of the older VCR. At first glance, many people might not see the advantage of replacing their VCR’s with DVR’s. A little more information makes the reason to upgrade pretty obvious.

The fact that Digital Video Recorders are computers makes them a lot easier to use in some important ways. First off, the interface to program the DVR is much more intuitive and easier to learn than the interface of any VCR. This makes DVR users actually want to program the devices to record TV shows when they aren’t around, while most of us have given up on this capability of our VCR’s! Specifically, DVR’s allow their users to program them though an on screen program guide, which makes selecting a show to record as easy as highlighting it and pressing a button. Most DVR’s also have the added benefit of being able to record at least two channels at the same time.

Digital Video Recorders also have the flexibility that comes with skipping the use of video tapes and recording video on their hard drives instead. The obvious advantage of this is that video cassette tapes are no longer necessary, but there are a number of other advantages as well. For one thing, the hard drives that are built into DVR’s these days are large enough to hold an entire weeks’ worth of shows, which makes them the perfect answer to catching TV while traveling. Unlike video cassettes, video that’s stored on hard drives can also be accessed in any order without fast forwarding or rewinding. External hard drives can also be used with many newer DVR’s in order to increase their capacity even more!

Another great feature of DVR’s is that they make skipping commercials easy. The fact that you’ll actually want to record the shows to begin with helps with this, but many models also have built in functions that can fast forward thirty seconds. This is useful for being able to fast forward without missing the beginning of the next segment of the TV show. Some models will even detect and tag commercial breaks during recording so that they can automatically skip over them during playback.

The fact that DVR’s are available through many TV service providers also makes them extremely easy to find. In all, this device represents just how fare TV technology has come.

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How Satellite TV Outranked Cable TV

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In today’s world if the satellite TV has evolved and stood the test of time, it is only due to Dish network programming and Dish network TV. These two have revolutionised the entire meaning of accessible, low priced and engaging entertainment and hence their popularity cannot be compared. It needs a lot of mettle, macho and guts to establish one’s foothold in the cutthroat competition in the market but Dish TV proves to be dauntless in this respect. So to prevent the high cable bills and get your needed packages, you need to be very careful regarding the Dish network deals. Apart from your own personal groundwork in which you would research the various aspects of this growing network, you will be up to dated about the various offers through large-scale advertising.

The problem with direct TV is that you have limited channels and most of the times you miss on the ones that are your favourite. Such cases don’t crop when in dish TV’s system after you have applied for your own personal packages. Before signing up you should know the free offers that are available in your period, the free installation and TV guides.

You even get certain number of free channels to add in your package.

While surfing the site of dish network, you can get information about the various companies that provide these services, their offers, their rates and their services each and every product of dish TV is customised. The receivers are basically high definition sets along with the various free equipments like DVR and DVD hook you to ultimate number of channels. You can have the flexibility while choosing the different receivers available in the market. You can later carry on your own programming in your relished choice and enjoy the theatre experience.

You would have more than two hundred satellites in your reach. Even after selecting some channels, if they don’t prove worthy for your time and package, they can be simply discarded. In cable TV, it was mandatory to pay for all the channels but this is not the case in Dish TV. You are asked to make the payments of only those channels that you watch. This reveals the personalised form of Dish TV that you would relish after signing up.

“America’s Tops 250” is the most popular package at present in United States. In this package you will get a chance to watch all the popular and at the same time, the channels that Americans watch all the time. Along with it, you also get offers from time to time, which further increase your categorised channels of music, sports and news. You can have both individual channels and the public ones. The best feature is that you no longer have to hunt the time schedule of various programmes from newspapers. All are made available in the programmes directory. Hence this dish network is invaluable and worth the money you need to pay.

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Watch the World Cup Wonders With Satellite TV

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The whole world is excitedly awaiting the arrival of the World Cup this year in South Africa. Soccer is arguably the most popular sports in the world, now with most of the world watching the tournament you can be watching with the rest of the world. Here are some great ways to enjoy the World Cup no matter where you are.

New to the Game? Do Your Research!

Soccer or football as it is known in other countries all over the world it is relatively new in popularity in the United States. The game is fast and generally easy to follow but there are some tricky rules that you can get confused on. Try reading up on the history or the rules of the game of soccer. Often that can clear up any confusion when you watch the game. Also there are often games from all over the world on the television, which can help you to understand the games, if there is a call you don’t understand you can look it up. Also see if one of your friends or family played in the past, often they have the best understanding of the rules and of the standings of the teams nationally and internationally.

Head to a Sports Bar

As the World Cup hype starts getting closer more and more soccer games will be being shown on television. Many sports bar will be showing the games leading up to the Tournament; you can head down to the local bar and watch the games. Having a couple beers with friends and watching the game can really get you into the International phenomenon of soccer. You can get involved in the most popular game in the world while kicking it back with a couple friends. While everyone gets excited about the game can often get you into the game as well. So head down to your local bar and get into the game.

Check Out a Local Team

Many major cities have great teams, teams like Los Angeles Galaxy or Seattle Sounders can up and coming on the sports radar. The tickets to the games are not very expensive because they are still looking for local fans. Wear some of the local colors and get into the game; you can watch it in real time while enjoying the weather. Some of the greatest players in the world are playing in the United States. So check out and support your local team while understanding or just enjoy the game of soccer.

Relax at home

You can also enjoy all the games from home, having satellite television give you more access to channel specifically for soccer. Often GOL covers a lot of soccer from Latin America and around the world. There are 6 channels that cover soccer on top of all the basic network channels. All of these channels are available in high definition images as long as your television is compatible with HD signal. You can watch every game in the best picture possible all from the comfort of your home. So when the World Cup Tournament begins you can be completely prepared to watch every match played and get crystal clear images every time.

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How Does Satellite TV System Work?

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Technology seems so important today and it seems to be the best thing in our everyday life. Without the help of technology, our lives would still be like in the Stone Age. People today however tend to take technology for granted. We all know how to use it but never really understand how a device does really works. Therefore, let us take a view on how does a satellite TV system operates.

Years ago, satellite TV was only and imaginable technology that everyone could only dream of. The cost of this technology includes the huge antenna and the high maintenance cost plus the costly installation or set up fee. However, once installed, you could get TV signals no matter which part in the world you are in. This system is extremely suitable for those who live in rural areas where there are no TV coverage from traditional antennas. The normal TV signals are broadcast using radio waves. This sort of transmission travels in a straight line. Therefore, in order for you to receive the TV coverage, you must have your TV antenna positioned in a direct line with the main TV station antenna.

As for the satellite TV system, the signals are sent to the satellite. The satellite will act as a transmitter and receiver at the same time. By receiving the signal from the TV station, it transmits the signal to the dish of every subscriber. With the satellite orbiting the earth exactly 24 hours, it will be coherent with the rotation of earth around its axis. With this, the satellite allows you to view your favorite shows from your very own TV set.

It is really as simple as that. The satellite TV system is just like a normal TV receiving signals from a TV station. The only difference is that the signal is transmit via a satellite which could cover a large area instead of the normal TV transmission which only works in a direct line. Therefore, we could conclude that the satellite works as a giant reflector that could gather a signal and spread it to numerous household giving then the power to be entertainment at the comfort of their own home.

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Self-Improvement With Satellite TV

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People argue that watching television leads to obesity and generally laziness. While watching television can indeed sometimes lull a person into a comatose state of consciousness, it can also serve as motivation for someone to change in order to improve his or her quality of life. This paradoxical relationship stems from the content of what is being shown on television. The media has always focused on the young, thing, and beautiful people of our society, with actors and models very rarely actually reflecting what the average population looks like. The introduction of reality TV also introduced the presence of real people being broadcast into the homes of their peers, allowing people to finally see someone they could more easily relate to coming right in through their satellite television. Beyond simply having real people on TV, there has been the development of self-improvement programs as well. While general society has pressured people to want to strive for unreasonable goals of personal appearance, programs featuring real people trying to make achievable goals for the better serve as much greater inspiration to the overall public.

Reality television puts people with real flaws right in front of the rest of us, allowing their imperfections to stand clearly in HD awaiting our judgment. Television shows such as “The Biggest Loser”, which features a less than charming play on words in the title, feature severely overweight people trying to make a healthy change. While it remains a competition as the title suggests, the core idea of the program is rather inspiring, as individuals break long standing debilitating habits in favor of a healthier routine. The impact of shows of this nature is more profound because you watch actual people change before your eyes over a period of time, not just a commercial for some product where someone “magically” loses weight by taking a special pill. The audience watches as these people take the advice that is being given to them and are pushed to apply it to their lives. The process is not usually glamorous or easy but that adds to the reality of the experience and the audience’s ability to relate and imagine themselves in the competitors’ place. Watching people get up, be active and make a change can serve as motivation for those at home to stop counting their daily football game watching schedule from NFL Sunday Ticket as their sports for the day and actually get out and move.

Along with the programs that demonstrate self-improvement, the marketing surrounding these shows can also be helpful to viewers. While commercials for quick fixes and other scams might find their way into the rotation, other exercise and proper eating programs may also be found in the commercials. The more information people receive, the greater the probability that they will find a personally suitable approach to changing and improving their lives. A life spent sitting and admiring the high definition television in the living room is definitely not the way to a healthy lifestyle, but it also does not condemn a person to a life of obesity and hopelessness. The inspiration for change can come from anywhere, including what some believe to be the most unlikely of places.

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The Ramifications of Concentrated Media Ownership

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All Australian citizens should be concerned about the way our country is governed. Many questions should be addressed, such as ‘who controls the papers that we read, the radio that we listen to; the television stations that we watch and the news providers on the Internet?’ Concentrated media ownership means that there can be no freedom of the press, if only a few powerful corporations are allowed to control it. Political parties and politicians are dependent upon the media to ensure their message is heard. It is common knowledge that media owners concentrate on getting their views favourably printed, and editors and journalists exert their influence in setting the public agenda.

The top ten daily Australian papers are controlled by either Murdoch or Fairfax interests. These newspapers are the Herald Sun, Daily Telegraph, Sydney Morning Herald, Courier Mail, West Australian, The Advertiser, The Age, The Australian Financial Review and The Mercury. The extensive population that reads these newspapers are under the influence of a concentrated media ownership, which does not necessarily give a fair and equitable account or accurate information.

News Corp, which is owned by the Murdoch’s, is a worldwide media conglomerate, which also owns around fifty percent of the Australian capital city daily papers as well as television media. John Fairfax Holdings (Rural Press Ltd.) owns twenty eight rural newspapers and a number of capital city daily papers. The Packers have a vast television and magazine empire. Murdoch owns three of Britain’s largest national papers, including the recently demised News of the World as well as satellite broadcasting companies in more than a dozen countries, book publishing companies, Festival Records and 20th Century Fox.

It is alarming and disconcerting to realise that since the 1960’s, around ninety percent of what Australians read in newspapers, hear on the radio and watch on television are the products of companies controlled by the Murdoch’s, Packer’s and Fairfax’s. During the 1970’s, Murdoch began buying properties in England, most notably BSkyB satellite system. In 1985, Murdoch became a U.S.citizen in order to meet regulatory requirements for the purchase of Federal Communication Commission controlled licences for the U.S. television industry.

Murdoch later expanded into Asia with Star TV, a satellite based system that broadcasts across many nations, particularly India and China, acquiring 64% of it in 1993. In 2002 Star TV posted a profit for the first time. Murdoch’s youngest son, James, and Rupert’s Chinese born wife Wendy Ding, ran Star TV jointly. Rupert’s daughter Elisabeth, served as a general manager of BSkyB in the 1990s, but has since left the company. She continues to be involved in mass media by running her own production company. The eldest son, Lachlan, is senior executive at News Corp.

The result of concentrated media ownership enables the individual who controls a large proportion of media that the public rely on, to showcase their views and opinions by subtly influencing the coverage of news events and the way they are portrayed. Politicians are dependent upon the support of the media outlets, in order to gain traction in their electorates. As the interface between politicians and votes, the media is uniquely placed to influence the outcome of elections.

The relationship between the media and advertisers means that the media are dependent upon advertisers for their profitability, which opens doors for major advertisers to influence the integrity of media, when it comes to reporting controversial topics, for example, conservation, global warming etc. The power exercised by companies seeking favourable reporting of their interests is discreet, hidden and can ultimately be subversive. The threat of withdrawing support from a media concern which could adversely affect their profitability, is often enough to ensure that the company gets favourable news coverage, which it may or may not deserve.

To achieve a healthy democracy it is imperative that citizens be fully informed on the issues facing them. Therefore, it is essential that people have access to information which is devoid of bias, and personal prejudices. A diverse media reflecting at the very least, the diverging viewpoints that exist in society will enable citizens to make informed decisions. When information is filtered, controlled and slanted to reflect viewpoints of an interested, influential and often wealthy group, informed decisions are unlikely to be possible. People will be manipulated to make decisions according to the whims of those who control the media. In a healthy democracy it is essential that everybody has access to information presented in the media, devoid of bias and prejudice which will enable them to make up their own minds and vote accordingly. If the media is controlled by a select few, citizens are at risk of receiving biased, inaccurate information and being manipulated into making decisions that are not necessarily in their own best interests.

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